Dr. Shailesh Pandey
PhD. , MMM, BSc
Assistant Professor
Contact
Email: shailesh.pandey@jaipuria.ac.in
Location: Jaipuria Indore
Experience
13 Years
Research Areas
Brand Positoning,Retailing,Marketing Strategy,Tourism marketing,Business model
Biography
"Dr. Shailesh Pandey is an academician and trainer with more than 13 years of experience in the field of marketing, retailing, and consumer behavior. Dr. Pandey has worked as a faculty of marketing with many leading B-Schools affiliated with the University of Pune. He was also a visiting professor to MITWPU Pune for marketing management subjects and has been associated as an external industry expert with Symbiosis Skills and Professional University Pune for retailing management program.
He has also conducted training programs for the industry including the Aditya Birla group titled Digital Marketing for managers. He has also worked on an industry project titled Strategy formulation in the Public sector in association with the Indian Institute of Management, Indore.
He has command over case writing and developing business cases for class discussions. He has published many case studies including two case studies which are published in the renowned Ivey Publishing house. His published case studies are listed and available in the Harvard Business Publishing library.
Currently, Dr. Pandey is working as an Assistant Professor I in the area of marketing at Jaipuria Institute of Management, which is one of the best MBA Colleges in Indore, India."
Research
Pandey, S., Salwan, P., (2022). Toroots: Finding Customer Value Proposition using technology (Refreed) https://rb.gy/49wqn1
Pandey, S., Chaudhary, P., Darda, P., (2022). TOROOTS: MARKETING AND PROMOTING THE EXPERIENTIAL TRAVEL AND TOURISM (Refreed) https://sdbindex.com/Documents/index/00000218/00001-50149
Pandey, S., Chaudhary, P., (2021). ToRoots Explorers: Branding Experiential Tourism in the Digital Age (Refreed) https://www.etcases.com/toroots-explorers-branding-experiential-tourism-in-the-digital-age.html
Published
Kumar Food Corporation: Product And Market Growth Strategies(https://hbsp.harvard.edu/product/W19717- PDF-ENG)
"Jio and Facebook: Adding Value through an Alliance( https://www.iveycases.com/ProductView.aspx?id=113763(9B21M006))"
Presented in Conferences
"ToRoots: Digital Strategy (Academy Of International Business Conference USA) ( http://www.aibse.org/2020-annual-conference/aib-se-2020-virtual-conference-session-schedule-draft/"
"ToRoots: Finding Customer Value Proposition Using Technology (Academy Of International Business Conference USA) (http://www.aibse.org/2020-annual-conference/aib-se-2020-virtual-conference-session-schedule-draft/ )"
"VALUE PROPOSITIONS CANVAS: UNORGANIZED RETAILERS""(Paper accepted for oral presentation) ISB Hyderabad- Journal of the Academy of Marketing Science (Springer) 2018."
"Title: “Kumar Food Corporation: Experimenting with healthy positioning”11th ISDSI International Conference Indian Institute of Management-Tiruchirappalli(Sponsored By AICTE)"
"Title: ToRoots: Experimenting with experiential travel and digital marketing” 11th ISDSI International Conference Indian Institute of Management-Tiruchirappalli"